Interview with Ashley Jones

Interviewed By Craig Duncan

Ashley Jones
– International Strength and Conditioning Coach

What are the most important aspects of an athletic development program for a professional organisation?

I think ensuring the person in charge of the fitness program fits in with the personality of the team, I have seen some bad mixes that do not last. That said it is important for the out going person to be on hand to select who takes over from them, I know with my own experiences the best fit was when the previous fitness coach was on the interview panel, he knew the areas that the team could continue to grow in and selected accordingly.

What are the common mistakes made in athletic development programs

Ignoring the basics, the big rocks, which I believe are three:
1. Strength & Power
2. Speed
3. Specific metabolic conditioning
As Rusty Jones from the Buffalo Bills once said “I get the team big, strong and fast and the head coach teaches them how to play the game” that maybe an oversimplification but I do not think it is too far away from the truth. Bottom line if these are not in place than anything else you do is irrelevant.

Who has inspired you and for what reason

My players each and every day, they teach me and keep inspiring me, they add to my program all the time and we grow together. From an educational perspective, I think Lyn Jones and Harry Wardell were the guys that influenced my initial thinking, but even going way back when I first walked into the American Health Spa in Brookvale, NSW, the gym owner Vince Basile, took the time to instruct me in the basics, which was ably supported by Dennis and Pat two local powerlifters, emphasis on technique was everything and I hope I pass that on to my own players now. Lately people like Louie Simmons and his Westside crew make me think and how I can use that to good effect with my players. From a personal perspective, his holiness the Dalai Lama, is a constant source of inspiration, for the way he approaches life.

What are your views on periodisation

Classic periodisation, Matveyev, I feel is inappropriate in team sports, I feel the Conjugate methods where “whatever you do not train you lose” approach where all qualities are trained simultaneously and specific weaknesses are emphasised works best in my sport of rugby. As you can see by our off season we train a variety of systems and styles to ensure development in all areas:

How do you keep updating your knowledge

I find that very difficult since a lot of conferences are on at times when I am with teams, so a lot of internet use, chats with fellow professionals and trying to look more to the power production sports, like Bob Sleigh, Shot, Discus, Hammer, speaking to coaches in those sports looking for something to optimise our power training, experimenting on myself with training protocols, I once read that if your full time job upon graduation from any science degree was to read the available literature in your subject area, for a 35 hour week, then after your first year in this “job” you would still be 3 months behind, so it is impossible to stay abreast of everything.

What are 3 things you do differently now compared to when you first started in athletic development

1. More emphasis on power rather than strength
2. Games for anaerobic conditioning rather than just intervals
3. Individualisation as I know the players and I listen to them more since they know their bodies better than I

What do you enjoy most about your work

“Find a job you enjoy and you never work a day in your life”, that quote sums up my life now, I love the opportunities that each day brings to work with great motivated people who want to get better, the friendships the camraderie, taking a group of guys at the beginning of an off season, each group is uniquely different and then working with them days into weeks into months and assisting them in optimising their performance both collectively and individually is very rewarding, I love the team aspects of my job, and then seeing some of those players selected for higher honours is a bonus. I really like the quote from Mother Teresa, “we do not do great things, just ordinary things with great love”

What direction do you think the Athletic Development field should takeĀ 

That is a tough question, I feel sometimes the scientists high jack the humanistic approach, we are working with individuals all the time, and I know I frustrate some of our science guys since I sometimes do things for no apparent reason other than a feeling, when I started some 15 years ago in professional sport I would say i did 90% of my coaching through science and the other 10% by art, now it is probably the reverse, the science obviously underpins what we do but it is still okay to go with what you feel is right.

What five (5) books do you recommend someone read, basically which 5 books have had a profound effect on your life as a strength coach

The Strongest Shall Survive
Bill Starr

Super Training
Siff & Verhoshansy

Science and Practice of Strength Training

The Alchemist
Paulo Cohelo

The Encylopaedia of Weightlifting




Ash is one of the best and the forum is very lucky to have his services!

As both a scientist and a conditioner I agree totally with what Ash says – science does lay a foundation – but to build a house that suits an individual you have to use your intuition – conditioning is part science – part art!

Interestingly in sports science now we are (slowly!) beginning to push the individual rather than the group … each individual is slightly unique and to reach full potential needs treating that way! Onspeed


Im thrilled to know that Lyn Jones was an influencal figure! I only just signed up for an olympic lifting course with him the other day!


You could want for no other man on the planet to teach you the finer points of Olympic lifitng, not only is Lyn a font of knowledge, the man has forgotten more than I will ever know, he is also one of lifes true gentlemen who will sit and chat to you and is very generous with his time and his knowledge, enjoy the course, ash

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